Flux Collection從頂級沙龍EROS出走，強調的是簡單、俐落與摩登的形象，並適時融入家的感覺，增添些許溫暖。委託樂福設計整體的品牌視覺形象，將重點放在專業、活力、獨特與親和四大項。

Flux Collection emphasizes on simple and modern, somehow, they want to create the atmosphere just like home, to bring out the warmness. LaFou uses these ideas to build the new images of Flux which are professional, vital, unique and friendly.